DISCOVER THE LATEST INFORMATION
ONLINE SHOPPING IN South KoreaOn-line Transaction amount is 21.4% of total Korean Retailing amount. Its year-on-year % has been growing fast, and mobile transaction even faster. Discover the latest information on Korean Online shopping transaction in total 2019 including PC-based internet shopping transaction amount and mobile-based internet shopping transaction amount.
Sources : Korea National Statistic Service, Shilla Duty Free app, Currency : Korean won
| 2018 | 2019 | ||||
| YEAR TOTAL | DEC | YEAR TOTAL | NOV | DEC | |
|
◦TOTAL RETAIL TRANSACTION AMOUNT(A)
|
4,649,923 | 405,794 | 4,731,710 | 419,525 | 425,745 |
|
◦ON-LINE TRANSACTION AMOUNT
|
1,137,297 | 107,005 | 1,345,830 | 127,568 | 125,865 |
| – ON-LINE SHOPPING TRANSACTION AMOUNT (B)* | 873,631 | 81,852 | 1,014,003 | 96,774 | 93,596 |
| % of ON-LINE SHOPPING AMOUNT VS TOTAL RETAIL AMOUNT IN KOREA (B/A) | 18.8 | 20.2 | 21.4 | 23.1 | 22.0 |
Unit : 100 million won
* : This number is the real shopping amount excluding service products paid on-line ; the logic is “On-line Transaction amount” minus “Travel and transportation services, cultural and leisure services, e-coupon service, food service, other service transaction amount”.
TOTAL ON-LINE TRANSACTION AMOUNT (trillion won)
TOTAL MOBILE TRANSACTION AMOUNT (trillion won)
%
MOBILE TRANSACTION % VS TOTAL ON-LINE
Intro
Online shopping transactions grew +18.3%, mobile +25.5%
In 2019, online shopping transactions amounted to 134.58 trillion won, an increase of 18.3% year-on-year, and mobile shopping transactions increased by 25.5% to 86.7 trillion won.
Online shopping transactions by product group increased in all product groups, including food service (84.6%), food and beverage products (26.1%), and household appliances, electronics, and communication devices (24.6%).
The composition of online shopping transactions by product group was the highest in the order of travel and transportation services (12.6%), clothing (11.0%), and home appliances, electronics, communication devices (10.7%), Beauty (9.1%) and Food (12.5%).
.
- TOTAL on-line shopping amount growth 18,3%
- TOTAL mobile shopping amount growth 25.5%
- Food service – on-line shopping amount growth 84,6%
- Food and beverage products – on-line shopping amount growth 26.1%
- household appliances, electronics, and communication devices -on-line shopping amount growth 24.6%
- Beauty products – on-line shopping amount growth 25%
- Fashion – on-line shopping amount growth 13.4%
2019 ON-LINE TRASANCTION AMOUNT BREAKDOWN BY CATEGORY %
%
Travel and transportation services
%
Clothings
%
Home appliances, electronic/communication devices
%
Beauty
%
Food
2019 MOBILE TRASANCTION AMOUNT BREAKDOWN BY CATEGORY %
%
Travel and transportation services
%
Clothings
%
Food Service
%
Beauty
%
Food
ON-LINE SALES TRASACTION OCCURED FROM FOREIGN COUNTRIES (AMOUNT OF FOREIGNERS WHO BOUGHT ON KOREAN ON-LINE PLATFORMS)
In the fourth quarter of 2019, online overseas direct sales amounted to 1.87 trillion won, an increase of 92.9% year-on-year.
Duty-free shop sales out of online overseas direct sales amounted to KRW 1.65 trillion KRW increased by 114.5%.
When comaring to the previous quarter, overseas direct sales increased 22.6% (duty-free sales increased 23.1%).
|
|
2018 (000 million won) |
2019 (000 million won) |
growth % |
|||||
|
Year total |
Q4 |
Year total |
Q3 |
Q4 |
vs previous quarter |
vs previous year’s same period |
||
|
online overseas direct sales amount |
36,039 |
9,648 |
59,609 |
15,178 |
18,606 |
22.6 |
92.9 |
|
|
|
of which Duty Free e-shops |
29,196 |
7,668 |
52,092 |
13,364 |
16,450 |
23.1 |
114.5 |
|
online overseas direct purchase amount |
29,717 |
8,966 |
36,355 |
8,420 |
9,987 |
18.6 |
11.4 |
|
ON-LINE CROSS BORDER SALES
Online Sales generated by Cross-Border shoppers outside of Korea: Chinese consumers are buying mostly on Korean Duty Free on-line shops.
Online foreign direct sales by country (continent) in the fourth quarter of 2019 : KRW 1.65 trillion in China, AS566 at KRW 56.5 billion, and Japan at KRW 54.5 billion.
Year on Year, China (112.2%) and ASEAN (24.6%) increased.
Vs previous quarter, The United States (-4.4%) and Japan (-1.7%) declined but China (25.6%), EU (77.8%) and ASEAN (6.8%) increased.
Duty free e-shop sales amounted to KRW 1.5 trillion from China, KRW 29.7 billion from ASEAN, and KRW 10.4 billion from Japan.
%
% of on-line total Korean Cross-Border Sales made by Chinese consumers
%
% of on-line total Korean Duty Free Cross-Border Sales made by Chinese consumers
Which product caterogy is selling mostly on Duty Free Cross Border platforms?
%
Beauty/Cosmetics
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