Decoding Korea & Northern Asia. 

Trésor & Bonté, everyday new stories from Korea, China and more.

The Hangul, Korean Writing and Language 

Korea is a small country by the size of its territory. But in terms of population, it is never a small country. If the two Koreas add up, it is the 15th place with about 70 million. In terms of language, Korea is bigger.

Korean is the thirteenth language spoken by Chinese, Hindi, Spanish, English, Arabic, Bengali, Portuguese, Russian, Japanese, German, French and Malay Indonesia, among thousands of languages spoken on the planet. We are proud of this Korean language.

About Korea

South Korea (Korean: 한국/韓國; RR: Hanguk , officially the Republic of Korea (Korean: 대한민국/大韓民國;) is …

Tech Stories

Discover latest interesting news on digital/tech field from South Korea & North Asia !

Beauty Stories

Read exciting and interesting news on beauty industry in South Korea and North Asia : China, Japan and more!

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Our Latest Stories

On line Shopping Korea-Latest information

On line Shopping Korea-Latest information

On-line Transaction amount is 21.4% of total Korean Retailing amount. Its year-on-year % has been growing fast, and mobile transaction even faster. Discover the latest information on Korean Online shopping transaction in total 2019 including PC-based internet shopping...

Let’s discover key facts on Korean Beauty Market

Let’s discover key facts on Korean Beauty Market

Korea, a small information on one of the most exciting & dynamic players in BeautyKorean Beauty: everybody is talking and commenting on the latest Korean beauty routine videos. And we all got a little obsessed... With innovative technology that is inherited...

About the author


Hello readers! I am a Korean female living in France.

I have over 2 decades of international marketing experience for major beauty graoups including 10 years at L’Oreal and Coty Inc in Asia and in Europe.  I am trilingual : Korean native, French(bilingual level), English (business language) and some basic 3000 Chinese characters and basic Japanese. I created this site in order to deliver interesting and authentic stories in beauty, culture and tech field to larger number of people. – Jin


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Order-made Consulting

Want to understand outside their own cultural, geographical fences for your business expansion in Asia? Please drop me a mail to discuss on your project and to find out best solutions:

Multi-cultural contents creation

Whether you are developing a brand, building your annual brand/commercial plan or reviewing your current strategy in light of new external market change.  What you believe amazing in Europe may not be so in Asia… Our Asian market access expertise is focused on helping you to have clear vision to positively implement your brand and business performance in Asia. Website, social media contents targeting Asian customers should be adapted while keeping your business/brand’s core value. Let’s discuss.

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